5Crawfords

Walking to an EMI Construction site in Phnom Penh, Cambodia during my recent trip in September (more on that trip in the next blog!) It’s that time of year again…the tinsel and lights on the trees have already overpowered the scant remaining turkeys in the shopping malls, and in our mailboxes, ‘secret’ deals granting early access to Black Friday sales have been trickling in for days (I give it 3 years before we’re just calling it ‘Black November’), and are only kept from completely monopolizing our mailboxes by the also steadily increasing number of year-end-appeals from mission and non-profit groups. Yep, it’s the Hallo-Thanks-Mas holiday season! The world that missions groups operate it is changing fast, maybe faster than ever before, so if we in missions don’t see the changes coming and adapt our approach and messaging style, then we too may find ourselves in a similar place as the turkeys in the mall - smack dab in the middle of the purgatory of irrelevance. Why do I ...